Smutlancer Revenue Report: January 2021
I’m trying something new this month and turning the income report into the revenue report. My expenses rarely change from month to month (other than a one-off or annual purchase that pops up). I’m kind of bored sharing those same details over and over again. So let’s focus on revenue instead of income especially as that aligns more with my business goals.
Revenue, for these purposes, is the dollars earned from each venture I have as Kayla Lords, including my freelance life, during the month. Not all of this makes it into income as I don’t “pay” myself from some projects (yet). But it all represents the efforts I put in as a smutlancer each month. Unlike my previous income reports, not all of this hits my bank account in January but it is what I/we earned in January.
For two years, I shared a breakdown of income and expenses to figure out my net income (look back at any report from before 2021 to see them). I know for some people it’s very interesting information. And I think it’s important to see what kind of expenses you might have when you work for yourself. But my personal focus is on growing revenue in different places, not to have a higher income (at least not right now) but so I can shift income so no one source bears all the weight of sustaining me. So that’s what I want to track.
If something drastic changes in expenses and income, maybe I’ll bring back the old version. For now, let’s try this…and see if I can get creative with different graphs.
January Revenue Streams
This is a breakdown of all the ways I earn money as a Smutlancer (vanilla income is not included). No expenses are included, so these are gross totals.
Kayla Lords, Sex Writer
Freelance sex writing: $4,500.00
Self-published erotica: $22.46
As Loving BDSM, we generate income in multiple ways: Patreon, affiliate sales, podcast sponsorship, and more. This section may change from month to month based on available revenue opportunities.
Affiliate sales: $218.01
Workbook sales: $29.94
Podcast sponsorship: $45.00
YouTube AdSense: $12.57
In January, we held a membership drive through Patreon including discounts for an annual membership. Annual members pay one time when they join. Next month, we expect fewer annual members and so the Patreon revenue will consist primarily of recurring monthly members and new members who join in the month. This number (no matter how impressive-looking) will decrease but it’s nice to look at!
Also, I’m going to start tracking AdSense money we earn through our YouTube channel. We do not get paid until we reach a $100 minimum — I believe we’re at approximately $53 as of the beginning of this month which includes November, December, and January. For the record, it took a year to get the first $100 payment and it might take about six months to get the next. As slow as it is, that’s definitely still progress.
The Kinkery is John Brownstone’s new shop for his BDSM products. As his business partner, life partner, as well as the Chief Operating Officer, Chief Marketing Officer, and Shipping Department, I have a clear vested interest in the growth of this source of revenue.
Product sales: $766.07
This was our first January at The Kinkery but not our first with an online shop. When compared to the old shop, this was an excellent month! Normally January is very quiet around here.
Molly and I technically “split” this income. If we chose to pay ourselves, we would each receive half after all fees and expenses. Currently, the only income the Smutlancers produces is from our Patreon community. We hold onto that money to pay our contributors and pay Obscene Ideas expenses. Eventually, we hope Obscene Ideas will make enough money to cover its own expenses.
Again, Molly and I technically “split” this income and would pay ourselves half after fees and expenses if we actually paid ourselves. But we don’t.
31 Days of Erotic Fiction: $7.50
31 Days of Self Reflection: $52.50
Obscene Ideas launched in October 2020 with 31 Days of Erotic Fiction. In early January, we launched our second workbook: 31 Days of Self Reflection. We also offer a deep discount to members of the Smutlancers Community as an additional perk of membership.
Total January 2021 Revenue: $8,375.23
I love this number, especially since I know I kept expenses down in January, cutting wherever possible. But I also know this amount will change next month because the Loving BDSM Patreon Membership Drive is over.
For Those with a Graph Kink…
Remember, my ultimate goal is to balance my revenue streams so that if one drops off, I can still survive and pay the bills. That’s what this comparison looks at — the percentages.
Okay, so let’s start a new bar graph to see how total revenue shifts from month to month.
So, those are the numbers. What do you think about this new format?