Building Your Audience through Comments and Conversations

episode 49 of the Smutlancer podcast discusses using comments and social media responses to build an engaged audience

So many things are involved in building an audience for your blog or brand. You have to create interesting content, get found by a potential audience, and then keep them interested enough to come back for more. I don’t believe responding to comments or commenting on other blogs and websites is the only way to build an engaged audience, but I do think it helps. If you want a more active and engaged audience, responding to (most of) the people who talk to is a good start, and I’ve got a few tips to help you manage it all.

In this episode:

  • This week’s episode is sponsored by QuickBooks Self Employed.
  • Announcement: Next week is episode 50 which is a milestone. I’m taking a podcast hiatus for a while after that publishes — and not just for Eroticon in London, but that’s a good reason, too.
  • Commenting on blogs and even on social media isn’t what it used to be. People do it less because we’re all so busy.
  • Add in mental illness, burn out, and us being busy, and it can feel impossible to keep up conversations.
  • But the truth is that talking to your audience is a way to build loyalty, increase your engagement, and build a business. 
  • Tips to help you engage with more people:
    • Comment on other people’s content. If you’re participating in a community event or you happen to see something you like — comment!
    • Set a time each day or week to go through comments. Trying to keep up with them every day can be overwhelming. Adding it as something on your to-do list may make it feel manageable.
    • Ignore, delete, block anything that feels inappropriate. Girl on the Net has a great post about being the dictator of her blog — you’re not required to respond to everything OR approve all comments.

Links from the show:

QuickBooks Self Employed — save 50% off for a year with my affiliate link

My Comment Policy: I’m a Dictator (2017 blog post by Girl on the Net)

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KaylaLords.com

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Kayla Lords

Kayla Lords is a freelance sex writer, podcaster, blogger, all-around sex content creating human, and she really likes creating content. As a writer, she focuses on sex and kink primarily on BDSM and power exchange. She works with private clients to write their content and manage their social media, while also co-hosting two podcasts, running a YouTube channel, and managing multiple blogs. Let's just say, she stays busy and wants to keep it that way. Kayla is an international speaker and an award-winning sex blogger. She believes we are stronger together as a community than we are isolated and apart. We all deserve to get paid for the work we do, but until we understand our cumulative power, we'll all wonder if we're "the only one" doing this smutlancing thing.

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