Building Your Audience through Comments and Conversations
So many things are involved in building an audience for your blog or brand. You have to create interesting content, get found by a potential audience, and then keep them interested enough to come back for more. I don’t believe responding to comments or commenting on other blogs and websites is the only way to build an engaged audience, but I do think it helps. If you want a more active and engaged audience, responding to (most of) the people who talk to is a good start, and I’ve got a few tips to help you manage it all.
In this episode:
- This week’s episode is sponsored by QuickBooks Self Employed.
- Announcement: Next week is episode 50 which is a milestone. I’m taking a podcast hiatus for a while after that publishes — and not just for Eroticon in London, but that’s a good reason, too.
- Commenting on blogs and even on social media isn’t what it used to be. People do it less because we’re all so busy.
- Add in mental illness, burn out, and us being busy, and it can feel impossible to keep up conversations.
- But the truth is that talking to your audience is a way to build loyalty, increase your engagement, and build a business.
- Tips to help you engage with more people:
- Comment on other people’s content. If you’re participating in a community event or you happen to see something you like — comment!
- Set a time each day or week to go through comments. Trying to keep up with them every day can be overwhelming. Adding it as something on your to-do list may make it feel manageable.
- Ignore, delete, block anything that feels inappropriate. Girl on the Net has a great post about being the dictator of her blog — you’re not required to respond to everything OR approve all comments.
Links from the show:
QuickBooks Self Employed — save 50% off for a year with my affiliate link
My Comment Policy: I’m a Dictator (2017 blog post by Girl on the Net)