Creating Personas for Adult Brands
There are two extremes when it comes to content creation: Not being able to think of any ideas for posts or having too many ideas that are difficult to choose between. Either of these situations can cause you to freeze up, and then become stagnant. Kayla has written on creating post content ideas before, but if this is a chronic problem for you, personas can be very useful. What is a Persona? Personas are essentially characters that represent an example reader. Bloggers, marketers, user experience researchers, and more use them to connect specific audience information to a name and a...