How Good Self-Promotion Works

Earlier this week, I talked about why your self-promotion tactics might not be working, and there are a lot of ways to promote yourself so that you get attention. But how should it work, does it work, and can you make promotion work for you? In my mind, it’s kind of fuzzy. Primarily because you’re selling yourself and your personality just as much as the product or service you offer. So while some variation of this will work for most people, it’s not a list of rules that’s set in stone. Use the principles in a way that fits you...