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by Kayla Lords · Published April 10, 2019 · Last modified July 23, 2020
If you’re creating content and putting it out in the world, there’s one question I think you need to ask yourself on some kind of regular basis: who is your audience? More importantly, who do you want your audience to be?
Branding isn’t a dirty word, and it doesn’t have to mean any of the negative things you might believe of it. We’ve discussed this before, and your brand is simply how you represent yourself and/or your business to the world. While we don’t have total control over what people think of us or how they see us, we can and should still do our best to help shape that perception. Here are a few ways I’m “on brand” as much as possible. Use the Same Image On every social media platform, blog, and anything that let’s you use an image...
