Fun With Search Terms: How to Target Relevant Google Searches on Your Sex Blog

blog banner of letter tiles stacked to spell out SEO with blog text that says fun with search terms by amy norton (she/her)

One of the simplest and yet most effective ways to increase traffic to your sex blog is to understand the search terms people are using to find you. By understanding what your audience is looking for, you can effectively give your readers what they want. This means more clicks, more loyal fans, and if you’re monetizing your blog, more income.

I am starting this post with the assumption that you already understand the basics of Google Search Console and have it set up for your blog. If you don’t, here’s a useful guide to help you get started. Once you’ve got it set up, you can use it to see what terms are bringing your site up in search and causing people to click through to your content. 

Pro tip: make sure you’re signed up to receive periodic Search Console updates by email. This weekly or monthly summary serves as a regular reminder to check your terms and see how they are performing. You also get useful insights such as which of your pages are getting the most traffic, and which terms are increasing in volume compared to previous months. Here’s an example from my recent Search Console summary:

screenshot of search console summary for Amy Norton's site

Which search terms to target?

You might feel overwhelmed when you look at your search terms. Which should you target? Here are three ways to choose the right terms from the dizzying list of options search console will (probably) present you with:

Choose high volume, low competition terms

“High volume” means that lots of people are searching for the term, while “low competition” means that few other organizations, companies, or sites are targeting it. I use the affordable plugin Keywords Everywhere, which gives a search volume for each query and awards it a competitiveness score between 0 and 1.

Here’s an example:

screenshot of keyword stats using Keywords Everywhere plugin

This shows that the term “ethical porn” gets over 20,000 searches a month (I generally consider anything over 1000 to be a term worth targeting). Its competition score is 0, so you can see that relatively few sites are targeting it. So if many people are using the term “ethical porn” to find your site, this is something you should be exploiting in your content.

Look for recurring themes

About 45 of my top 50 search terms relate to one specific BDSM activity. This term, and variations on it, started popping up in my Search Console with increasing regularity until I decided to write about the kink in question. It’s now my most-read post by a significant margin.

Look out for themes and recurring patterns. Chances are, you’ll spot a few. Watch for common misspellings and typos, too (such as someone typing “kikn” when they mean “kink”, to use a real example I saw recently).

In other words, figure out what your readers want based on their search habits and then give it to them.

See which ones inspire you

It’s low-tech and not very scientific, but start by simply seeing which of your popular search terms speaks to you. If something immediately sparks off an idea for a post, go with that. But if you’re scratching your head wondering how to build a post around a word or phrase, leave that one alone for now. Forced content is rarely good content.

How to come up with ideas based on popular search terms

A keyword by itself does not make a blog post. What matters is how you weave those terms into content that your audience will love.

The easiest search terms to target are those built around a question. For example, if a lot of people are searching “what is impact play?”, you might write an impact play 101 style post with that as the title.

Other possibilities include advice posts, true stories about experiences you’ve had, erotic fiction, listicles, and even reviews.

Create a mind-map of your chosen word or phrase and write down all the ideas that come to mind. Then you can see which one sparks inspiration or is likely to chime best with your audience.

It’s also okay to see what other people have written on the topic. Is there a popular piece doing the rounds? Use that as a jumping-off point to write a response, a companion piece, a different perspective, or even a rebuttal if you strongly disagree with it.

Finally, see what is being discussed on the topic in forums and message boards. Places like Quora, Reddit, and even Facebook groups are goldmines of people asking for advice on every kind of sex and kink topic you can imagine. Enter your chosen search term into one of those sites and see what comes up. Chances are, something you read will give you a great idea for a post.

Don’t fall into the clickbait trap

Using search terms is a fantastic way to increase your traffic and build your audience. But it’s vital to ensure your content isn’t just Google clickbait and provides genuine value for your audience. If you write purely for the sake of targeting search terms, your readers will quickly realize that the post doesn’t offer anything of value to them. They’ll leave your site and likely not come back.

Make sure that every post you publish does at least one of these things:

  • Tells a story that creates an emotional impact (whether that impact is laughter, sadness, arousal, or something else entirely). 
  • Offers practical and actionable advice. 
  • Imparts valuable information that answers a reader’s questions about a topic. 

It’s also vital to weave in the relevant keywords from the search terms organically. If you force them in, you end up doing what SEO practitioners call “keyword stuffing”, which can wind up looking a little like this:

example of keyword stuffing using the example red apples which are used more than a dozen times in less than 200 words

(Courtesy of Fusion SEO)

A WordPress plugin like Yoast SEO can help you ensure you’re hitting all the key SEO points in a post without going overboard.

Monetizing your posts

If you are writing a post to target one of your most popular search terms, it’s fair to expect that post to generate a lot of traffic. But how do you turn traffic into dollars?

The easiest way to monetize blog posts is with affiliate links. I’ve made over $1000 in affiliate commission within a few months just from one post because that post targets some of the most popular terms people use to find my site.

Make sure you include your links in a way that makes sense and feels natural. For example, if you’re talking about impact play, you might include a link to a spanking paddle. If you’re talking about long-distance relationships, you might include a link to an app-controlled vibrator. And so on. It’s fine to include two or three of these links, but any more is likely to be overkill unless the post is extremely long.

You can also monetize your posts by including a link to a virtual “tip jar” (I use Ko-fi for mine), your books for sale on Amazon, or your Patreon, OnlyFans, or whatever other sites you use to market your paid content.

Another option is to seek sponsorship. If you have contacts at relevant companies, you could ask them if they’d like to sponsor the post in exchange for exposure to your audience. Let’s say you’re writing a post about chastity play. A company selling custom devices might be the ideal sponsor. Or if you’re writing about body-safe sex toys, a retailer that stocks only body-safe products might be interested.

Sponsorship is a tough sell until you have a readership in at least the tens of thousands, but it’s worth a try. Smaller companies with niche products often like to work with smaller bloggers and influencers whose audiences align with their target markets.

You know your site and readers best

Ultimately, search terms are fantastic but they can only take you so far. You know your site, your goals, and what your readers want better than anyone. Search terms and other SEO strategies should be a guideline, not gospel. Use them for inspiration, but think of your audience first and make sure you really believe in everything you are publishing.

Amy Norton

Amy Norton is (amongst other things) a sex blogger, digital sexuality journalist, erotic fiction writer and kink community organizer. She lives in the UK with her primary partner and frankly ridiculous collection of vibrators.

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