Smutlancer Revenue Report: August 2021
For a month that was quiet in terms of revenue (as you’ll soon see), I was extremely busy. This should translate into a much more successful September as the money from my August efforts begin rolling in. So while I’m not thrilled with revenue from August, I know there are better days on the horizon.
Kayla Lords, Sex Writer
Work is picking up a bit, although the results of that won’t be felt for at least another month.
Freelance sex writing: $100
Self-published erotica: $15.92
Imagine me taking deep breaths and not panicking AT ALL. I’m not because my mind is already on September and the work I’ve already got lined up. But it’s still tough to see numbers like this.
As Loving BDSM, we generate revenue in multiple ways: Patreon, affiliate sales, podcast and blog sponsorships, and more. This section may change from month to month based on available revenue opportunities.
Affiliate sales: $14.16
Workbook sales: $19.96
YouTube AdSense: $14.47
Podcast sponsorship: $200.00
In the month of August, we ran a month-long giveaway to celebrate six years of podcasting. While that doesn’t generate any revenue, giveaways are a great promotional tool, and our social media platforms grew a bit over the month. Hopefully, new people found us (thanks to social shares of the giveaway) and casual audience members became less casual. That doesn’t lead directly to more income, but it does increase our chances of growing on platforms like Patreon.
We also collaborated with several kink educators to offer a limited-time bundle of products, generating revenue from the sale of those bundles. The final accounting won’t be completed until September, but based on my estimates, we did very well. And I’m now more committed to the idea of digital products as a source of income from Loving BDSM. I just have to sit down and make it happen.
Unfortunately, none of that translated to increased revenue in August, but again, my hopes are high for the months ahead.
The Kinkery is John Brownstone’s shop for his BDSM products, and I am his business partner. He makes the products, and I market the hell out of them.
Product sales: $474.45
The summer slump in retail continues to suuuuuuuuuuck. I’m getting more better at marketing the shop and using the tools available to do it. Our social focus right now is on Instagram so I’m maximizing all the tools the algorithm loves: posts, stories, Reels, IG lives, and IG TV. We’d love direct sales from social media but since this isn’t a busy time for sales (and we’re still small), I’m focusing on brand awareness and generating excitement for products so when people are ready to spend, we’re the place they want to shop. (That’s the plan, at least.)
Molly and I technically “split” this revenue. We haven’t paid ourselves yet, but we’re discussing how to change that going forward. Currently, the only income the Smutlancers produces is from our Patreon community.
Again, Molly and I technically “split” the revenue from Obscene Ideas and would pay ourselves half after fees and expenses if we actually paid ourselves. But we don’t.
Erotic Fiction: $0
Molly and I are discussing how we want to move forward with Smutlancers and Obscene Ideas. For right now, we’ve put Obscene Ideas on the backburner and are not actively working on it. Going forward, I likely won’t include it in the revenue report — unless it generates revenue. We have a few plans for Smutlancers, but we still need to finalize them before we have anything to announce.
Okay, brace yourselves, here’s the August total…
Total August 2021 Revenue: $2,019.06
That’s painful. But it’s the reality. If I didn’t know what’s on the horizon for September, I’d probably be panicking, but I do, so I won’t.
Get Your Graph Kink On
Here we go…
Every week I thank the Loving BDSM audience for their support, and this is why. While the goal is still to balance out revenue streams so no one stream is more important than another, Loving BDSM is literally carrying us right now. (Well, that and what little bit of savings we have left.)
This is one really hurts. My numbers haven’t been this low since the first year or so after I started freelancing. I tell myself there’s nowhere to go but up because that’s what I need to tell myself, but that doesn’t make it any easier.
Ah well. Onwards and upwards!